Planning - Survey for Target Audience

SURVEY FOR TARGET AUDIENCE RESEARCH

We were asked to conduct a survey to gain research on our target audience , Target Audience Research is the process of collecting information about your target audience in order to identify there interest and preferences.In this case we will be finding what  our audience prefers in terms of an Rn'B Music Video. From this survey we aim to gain an idea of what we should integrate into our music video.
This is a screenshot of our survey we put together in order to conduct research for our target audience. We used Survey monkey which is a website that allows you to generate your own survey. We chose to ask questions about age, gender, costume preferences, motifs etc. in order to know what pleases our target audience. We came up with a total of 8 questions which we feel will give us the information we are aiming to gain from this research.

• GENDER The first question of our survey is about the persons gender , this is a typical question which is asked so we can know if our survey is representative and to avoid gender bias , it was important that we had both male and female answer our survey so we have a real interpretation of what people like to see in music videos.

• AGE The second question was about age so we could specify what age our target audience ranges from, so we know what aspects we should include.

• LOCATION We asked a question on where people prefer to see an RnB music video takes place e.g. Shopping Centre , in a party, city area, or video studio . we chose these options because these are settings in which we have seen most RnB videos take place in and we would want to know which one our target audience prefers.

•  COSTUMES We asked a question on costume preferences in RnB videos , we had options of casual, exotic, sports, or formal . We chose these options because we are unsure of what costume our artist should wear. 
• MOTIFS This question is concerned with what motifs people enjoy to see more in this type of music video such as ritual celebration , fragmentation of the body , special effects and mythical and mysterious.

• HOW MANY MUSIC VIDEOS DO YOU WATCH IN A WEEK ?We wanted to ask this question so we were aware of how often people watched music videos
• TOP 3 FAVOURITE RNB SONGS  We wanted to know what were the top 3 songs of the audience because we could watch some of these videos and involve aspects of them in ours and get ideas for a narrative.
• FAVOURITE RNB SINGER This question was asked for the same reason as the previous one , this will help us to look for things to include when creating the image of our artist, We can look at aspects such as their dress sense etc.