A2 Music Video
Wednesday, 18 May 2016
Tuesday, 17 May 2016
Monday, 16 May 2016
A2 MEDIA STUDIES MUSIC VIDEO- DIGI PACK
DIGI PACK
Front
Inside (Left Hand Side)
Inside (Right Hand Side)
Back of the Digi Pack
Monday, 18 April 2016
Evaluation: Essay
In what ways does your media product use, develop or challenge forms and conventions of real media products ?
During our research we spent a lot of time researching common conventions in music videos of the same genre we were planning on doing in order to create a music video which is similar in some aspects to gain understanding and see what is generally expected from this genre which would allow us to challenge, develop and use these conventions. When trying to come up with a narrative for our music video we gained inspiration from a variety of genres, we done this because we didn't want to limit ourselves to Rn'B , we wanted to include a variety of aspects which would make our music video stand out and be different in comparison to others . Most of our inspiration came from music videos by our chosen artist ; Rihanna. This is because Rihanna has a variety of videos based on different experiences and narratives behind each song , however for the song that we chose by her did not have a narrative so this gave us the opportunity to experiment and use our imagination to create our own interpretation of what we thought the song was about .Our music video involves common conventions of real media products such as camera shots and angles , narrative etc. We have shots of her singing (medium shot) which is a common shot seen in most music videos.Whilst doing research we saw that most music videos are shot in colour which is common for most and with the narrative our story had we thought shooting it in black and white will really set the tone of the music video and reflect the meaning behind the lyrics.
Aspects other than our music video do reflect the same conventions of real media products such as our digipack which has an eye catching photo of the artist on the front cover with the name of the artist in bold going across the top centre or the cover which is common for most that we have researched Also the back of the Digipack includes the track names and bar codes which is also a common convention seen on real media products We also develop on some aspects for example on our website we made sure we included more images of the artist herself as we found in our research that some websites lacked this.
We also got most of our inspiration from music videos by our chosen artist which we put together and created a narrative , we also got inspiration from other artists as well.
Aspects other than our music video do reflect the same conventions of real media products such as our digipack which has an eye catching photo of the artist on the front cover with the name of the artist in bold going across the top centre or the cover which is common for most that we have researched Also the back of the Digipack includes the track names and bar codes which is also a common convention seen on real media products We also develop on some aspects for example on our website we made sure we included more images of the artist herself as we found in our research that some websites lacked this.
We also got most of our inspiration from music videos by our chosen artist which we put together and created a narrative , we also got inspiration from other artists as well.
How effective is the combination of your main product and ancillary texts?
We made sure that on our website we kept the logo throughout each product for example the logo on our website stayed the same throughout the website also on our digipack we ensured that we put the logo as we want the audience to know that the product is from the same company.The music video was set in a umber of locations which shows her isolation and on the verge to insanity On the digipack the photo was of the artist with with her head leaning back and smoke coming out of her mouth, this symbolises and automatically shows that the girl is going through a hard time. Also throughout the creation of this product we kept the colour scheme the same as black and white we done this because we knew this will be a good aspect to add. these products were predominantly black and white or saturated in colour. Which all correlated to the idea we wanted to create for our artist with "noir" aspects. I believe that we have done this successfully and the audience will easily be able to identify these products as they are very similar to real media products.
What have you learned from your audience feedback ?
We were asked to conduct a questionnaire for our target audience which was given to them after they have seen all three products that my group produced. This was a very beneficial part as we were able to see what people thought of our music video and what aspects of it they thought was effective and not etc. In our questionnaire we asked questions such as do you think the story line was clear? What d you think we can improve? etc. After we received the results of this questionnaire we realised that there was a difference between gender preferences, Males didn't particularly enjoy some aspects of the music video such as the fact that it was all in black and white as they thought it was "boring" by getting this feedback we thought if we could change it we would make some parts in colour and the depressive moments in black and white so it doesn't get boring to the audience. However, we did find that the girls did enjoy the black and white filter that we used throughout as they understood more why we chose to do this, we also noticed that when asked to explain what the storyline was girls explained it better and knew what exactly we were trying to portray and the emotions of the character etc. Whereas the boys did know what the narrative was about however they didn't really know what the artist was going through and they found it difficult to describe her emotions. From this I learned that our video mainly appealed to females as it was based on the problems that females go through e.g. domestic violence.
Moreover , we found that some people thought that we included too much of the narrative and preferred if we showed more parts of the artist singing and some people thought we should have added a scene of what happened to the boyfriend at the end to see what he was feeling at the end when the girl has committed suicide. Furthermore , some also said that we shouldn't have repeated the scene of domestic violence the amount of times we did as they felt it became repetitive and that time cold have been used for something else . I learned from this that if we could improve anything we would add more scenes of the boyfriend and involve him more as he was the root cause for why the girl was feeling this way.
Moreover , we found that some people thought that we included too much of the narrative and preferred if we showed more parts of the artist singing and some people thought we should have added a scene of what happened to the boyfriend at the end to see what he was feeling at the end when the girl has committed suicide. Furthermore , some also said that we shouldn't have repeated the scene of domestic violence the amount of times we did as they felt it became repetitive and that time cold have been used for something else . I learned from this that if we could improve anything we would add more scenes of the boyfriend and involve him more as he was the root cause for why the girl was feeling this way.
How did you use media technologies in the construction and research, planning and evaluation stages ?
We had to use a number of media technologies throughout each stage of our coursework as we needed to conduct several things into our coursework , we had to use Prezi to create powerpoints for step by step presentations and while doing research on our artist etc. We also used garage band for making our radio spot , Photoshop for creating our digi pack and album cover and for editing photos for our blog etc. Photobooth was used for creating podcasts and filming audience reaction etc. We also had to use survey monkey throughout the three stages as we constantly had to conduct research to know what we should include in our music video and what the audience thought of our film ; evaluation stage. Lastly we used Adobe Premiere Pro to edit our music video which we have completely gotten use to as we ha the same software during our AS coursework , so sing this software wasn't really difficult for us a we have used it before , however we did learn new techniques which were quite difficult for us to use in the beginning as it was more advanced.
For our research during the planning stage we had to use the internet to research our artist , and I used YouTube to research conventions of the Rn'B genre to gain ideas on what to do and what we should incorporate.For the construction stage, we most importantly had to use a camera to record our music video which we already knew how to use from last years coursework.Overall , I would say that my skills at using these media products ave improved as our teacher did teach us how to use them last year and this year it was easier for us to use these products and even teach ourselves new skills that we didn't need to include in last years coursework. However some products were harder than others to to get the hang of for example photoshop , this media technology was the hardest for me to use so tasks involving this were given to the advanced user of this product. In the Evaluation Stage , no new media technology introduced to us it was more a case of incorporating other products to this stage such as slideshare which was used to put power points on the blog. All of these products helped my group and I to produce our coursework to the standard that it is and I believe they all were necessary in doing so .
Sunday, 17 April 2016
Evaluation: Essay
In what ways does your media product use, develop or challenge forms and conventions of real media products??
In terms of our media product, I think we made music video that could compete with "real" music videos out there. I say this because when watching rihanna's existing videos I feel as though we was able to capture her essence in our video. Rihanna is known for being flashy and over the top and I feel we was able to keep up with this in terms of the controversial story line and our camera shots and angles. For example with our close ups of her legs and body, and close up of drug and alcohol abuse. Even in terms of costume i feel we was able to use real media products to inspire what our main character would wear in the video. I believe we was able to develop on other media products out there in terms of creativity and our concept, because when we was deciding on what video to do we did some research to make sure that our idea was unique and we wasn't coping anyone and i feel like it worked for us as our video is a different concept from the original video but it works well with the song.
How effective is the combination of your main product and ancillary texts??I think that the combination of our main product and ancillary text is very effective because it was carefully thought about. I made sure that when editing that i made the whole video black and white so that it matches the website and the album cover. I also made sure that i was able to communicate with Ade who made the CD Cover to link it to the music video which she did when she added the smoke coming out of rihanna's mouth on the album cover, which links to the music video because of the drug and alcohol abuse. Also i terms of the website i made sure that when i was making it the font was the same throughout and even if it wasn't the exact same font it was like that font so that you can see that the website the album and the actual music video is linked all together. Also in terms of the images used in the website i made sure they had correlation to the music video and to the album cover, for instance we have pictures of the vulnerable rihanna which we see in the video and the hard rihanna and wild side of her which we see in the beginning of the music video when rihanna is shouting back at her boyfriend and trying to hit him.
What have you learned from your audience feedback??What we as a group learnt from the audience feedback was that this video appeals to females more than males, as the boys were 50/50 on the concept where as the females loved the idea. Also the black and white idea doesn't sit well with everyone as some people like it and think it works well whereas some people don't as this is modern ages where everything is in colour. But overall what I learnt fro the audience feedback is that we did a good job as people loved what we did and the quality of our video and the editing.
How did you use media technologies in the construction and research, planning and evaluation stages??
I used a lot of media technologies in all stages to help me with this coursework. For example, the most used one, adobe premier pro, which was used to edit all the clips and make the movie, also in the planning stage to do the green screen test. Photobooth was used in the evaluation stage and the planning stage when doing the lip sync practice and to film the audience reaction when showing them our music video. Slideshare, prezi, powerpoint were also used in the planning and evaluation stages to do the coursework presentations. Celtex was used in the planning stage to do our storyboard, bubbl.us was used to in the planning stage to help us brainstorm our initial ideas which helped us toexpand into what we have now.
Evaluation: Essay
Evaluation
In what ways does your media product use, develop or challenge forms ad conventions of real media product?
In our product it uses different ways that develops and challenges forms and conventions of real media because my group and I thought deeply about this project as we did our research on how we could relate to our viewers as well as asking people what they expect to see in music videos as we also used survey monkeys to help us get a better result.
We developed our music video, by telling a storyline in a different structure. As we did not follow the rules as to have a beginning and end instead we started off as having an end to beginning in order to make the audience think deeply on what the storyline is portraying. This is how our media product developed in real media product as we worked backwards in order to achieve what we desired our music video wanted to look like.
I can admit that my group and I extremely thought out of the box as we were placed in our outrageous comfort zone for this project in order to make our music video the best.
Everyday we worked our butts off in order to get the points as we researched what people have done past years in their music videos and we were discussing what was missing within every music video's, which we noticed that in certain music videos there were lack of good concept for storylines, for example in our music video we used the idea of the bathtub scene as we filmed Rihanna pouring her heart.
How effective is the combination of your main product and ancillary texts?
The combination of the main product and the ancillary texts is extremely effective because we purposely kept the whole product consistent as I believe that consistency is the key to success as it makes the whole work look professional. What was particularly consistent was the colour because we kept the whole product the same in order to keep it professional, also, we use certain aspects of each product in relation for instance the idea of her smoking in the CD cover as well as the music video her being an addict in link with the website as she shows isolation in certain pictures. I believe that there is all a link to it as the audience should be familiar in each products.
What have you learned from your audience feedback?
I have learnt that there are a major comparisons in-between gender as different genders have different perspectives on their view from watching our media product. For example, the girls said that they liked it as it could relate to other girls out there as the use of black and white was very effective on the other hand, the boys view was that the use of black and white was not useful as it was quite boring but the concept of the video was interesting to watch. I noticed that the girls were much more sensitive towards the video as they were intrigued to know what will happen next. However, the boys were more concerned on the domestic violence. The audience feedback that we got mostly is that there was too much of the domestic violence scene, therefore we should have cut it down a bit.
How did you use media technologies in the construction and research, planning and evaluation stages?
My group and I used media technologies in the construction and research, planning and evaluation stages in different ways as we researched online on most of them because most of the things that we needed information's from was from the internet as the internet was a very useful tool for us especially when we needed information's about what makes a good music video. Also, what helped us was the use of survey monkeys for our research as we wanted to reach out to our target audience.
The planning stages were quite easy because our resources were from our heads as it was put to the blogger which was also part of the planning as the planning was very useful to me, as the blogger was like a diary to me. The construction part was quite easy because we used my camera, tripod, software's such as Photoshop, premiere as well as the iMacs for podcasts in order to complete our tasks, which really helped me. Finally, the evaluation stages were used for the blog as I accounted everything onto the blogger along with the use of slideshare for evaluation as it helped with the layout of my presentation.
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