Planning: Filming Location

Filming Location

We have decided to film at a cemetery, the reason for this is because we are aiming to record the scene where Rihanna's friends visit Rihanna at her graveyard, we decided to use a scene of cemetery for the story line, as this scene is the start of the narrative. The use of cemetery portrays death and sadness as we are expecting to demonstrate. 

Locations are very important in the music video because it helps to portray the purpose of the song or even make the music video look more interesting. Usually in a music video there are a variety of locations for its purpose, therefore our group have organised on where we are locating of our music videos will be and we have decided to use the cemetery in Romford. The reason why we are using the cemetery to portray death as Rihanna's friends visit Rihanna's graveyard as she is dead.

Our group and I decided to film at our friends house because her house is quite spacious for us to film in certain aspects, the reason why we have chosen the scene of our friends room s because she has a girl look, as we wanted the look to fit in with Rihanna as Rihanna is a young girl.

Along with using our friends room we have also decided to use her bathtub because it is quite big, which I though it would be quite useful for the suicide scene that we will be filming.








  We decided to film in an forest as well as the park because we thought it would be a really good idea to demonstrate Rihanna's anger and frustration in this scene in order to make it look intriguing.

Planning: Initial Ideas; Mind Maps

INITIAL IDEAS: MIND MAPS 

These are our initial ideas for costumes which will correlate with the narrative of our Music Video, these ideas may change as we begin to construct our video , but for now we believe these are the costumes suitable for our video . Each Costume is for different scenes in the video, we tried to incorporate recent trends in fashion to cater to out target audience.

These are the ideas that we have developed for out music video , it is based on sensitive topics such as suicide , drug abuse , deviant acts etc. We chose to use this concept because there has been a rise in cases on these topics and we believe that our target audience should be made aware of these problems in society as they tend to be under represented in the media, moreover this will captivate the attention of our target audience as it is seen as abnormal and against social norms and includes aspects of controversy.

We chose to have a narrative based on domestic violence as we have seen a rise in the number of cases on this matter have risen and seems to be under reported and under recorded in official statistics. we believe this is a serious situation that needs to be tackled and feel that the seriousness of this topic is not enforced enough to us teenagers as it does also happen in young relationships. The story line of the music video correlates to the lyrics in the song , the story will start off with a couple arguing and physically fighting, this will then lead to the girl having a mental breakdown with various scenes of her lashing out and causing chaos , eventually she turns to drugs as a form of escapism and later on reaches her breaking point and commits suicide.

Planning : Results of survey ; construction

Planning - Survey for Target Audience

SURVEY FOR TARGET AUDIENCE RESEARCH

We were asked to conduct a survey to gain research on our target audience , Target Audience Research is the process of collecting information about your target audience in order to identify there interest and preferences.In this case we will be finding what  our audience prefers in terms of an Rn'B Music Video. From this survey we aim to gain an idea of what we should integrate into our music video.
This is a screenshot of our survey we put together in order to conduct research for our target audience. We used Survey monkey which is a website that allows you to generate your own survey. We chose to ask questions about age, gender, costume preferences, motifs etc. in order to know what pleases our target audience. We came up with a total of 8 questions which we feel will give us the information we are aiming to gain from this research.

• GENDER The first question of our survey is about the persons gender , this is a typical question which is asked so we can know if our survey is representative and to avoid gender bias , it was important that we had both male and female answer our survey so we have a real interpretation of what people like to see in music videos.

• AGE The second question was about age so we could specify what age our target audience ranges from, so we know what aspects we should include.

• LOCATION We asked a question on where people prefer to see an RnB music video takes place e.g. Shopping Centre , in a party, city area, or video studio . we chose these options because these are settings in which we have seen most RnB videos take place in and we would want to know which one our target audience prefers.

•  COSTUMES We asked a question on costume preferences in RnB videos , we had options of casual, exotic, sports, or formal . We chose these options because we are unsure of what costume our artist should wear. 
• MOTIFS This question is concerned with what motifs people enjoy to see more in this type of music video such as ritual celebration , fragmentation of the body , special effects and mythical and mysterious.

• HOW MANY MUSIC VIDEOS DO YOU WATCH IN A WEEK ?We wanted to ask this question so we were aware of how often people watched music videos
• TOP 3 FAVOURITE RNB SONGS  We wanted to know what were the top 3 songs of the audience because we could watch some of these videos and involve aspects of them in ours and get ideas for a narrative.
• FAVOURITE RNB SINGER This question was asked for the same reason as the previous one , this will help us to look for things to include when creating the image of our artist, We can look at aspects such as their dress sense etc.

Planning: Reaching out to Target Audience

REACHING OUT TO TARGET AUDIENCE

I have posted the link to our survey on my Facebook so people can be able to access it easily , I have chosen to post it on a social media website because it is a source that everyone uses and makes it easier and quicker for us to collect the data, moreover, this will help us get a variety of opinions from different ages etc.This will also help us to get an idea of what we should incorporate in our video to suit our target audience.

Planning - Audience Demographics

Audience Demographics - Rihanna from RADDLTD123

Planning: Sketch of CD Cover

I have decided to change the cd cover into a different design because I believe that this idea is extremely better than the other idea, as this CD Cover is extremely different than most CD cover. I will be creating this idea by using Photoshop as well as taking a primary source from the artist and make it look interesting.

Planning: Album Cover

Album Cover 

Front Cover

Back Cover

Planning - Analysis of music website

Analysis of website from RADDLTD123