INITIAL IDEAS: MIND MAPS
These are the ideas that we have developed for out music video , it is based on sensitive topics such as suicide , drug abuse , deviant acts etc. We chose to use this concept because there has been a rise in cases on these topics and we believe that our target audience should be made aware of these problems in society as they tend to be under represented in the media, moreover this will captivate the attention of our target audience as it is seen as abnormal and against social norms and includes aspects of controversy.
We chose to have a narrative based on domestic violence as we have seen a rise in the number of cases on this matter have risen and seems to be under reported and under recorded in official statistics. we believe this is a serious situation that needs to be tackled and feel that the seriousness of this topic is not enforced enough to us teenagers as it does also happen in young relationships. The story line of the music video correlates to the lyrics in the song , the story will start off with a couple arguing and physically fighting, this will then lead to the girl having a mental breakdown with various scenes of her lashing out and causing chaos , eventually she turns to drugs as a form of escapism and later on reaches her breaking point and commits suicide.



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