Evaluation: Essay

Evaluation

In what ways does your media product use, develop or challenge forms ad conventions of real media product?

In our product it uses different ways that develops and challenges forms and conventions of real media because my group and I thought deeply about this project as we did our research on how we could relate to our viewers as well as asking people what they expect to see in music videos as we also used survey monkeys to help us get a better result.

We developed our music video, by telling a storyline in a different structure. As we did not follow the rules as to have a beginning and end instead we started off as having an end to beginning in order to make the audience think deeply on what the storyline is portraying. This is how our media product developed in real media product as we worked backwards in order to achieve what we desired our music video wanted to look like.

I can admit that my group and I extremely thought out of the box as we were placed in our outrageous comfort zone for this project in order to make our music video the best.

Everyday we worked our butts off in order to get the points as we researched what people have done past years in their music videos and we were discussing what was missing within every music video's, which we noticed that in certain music videos there were lack of good concept for storylines, for example in our music video we used the idea of the bathtub scene as we filmed Rihanna pouring her heart.

How effective is the combination of your main product and ancillary texts?

The combination of the main product and the ancillary texts is extremely effective because we purposely kept the whole product consistent as I believe that consistency is the key to success as it makes the whole work look professional. What was particularly consistent was the colour because we kept the whole product the same in order to keep it professional, also, we use certain aspects of each product in relation for instance the idea of her smoking in the CD cover as well as the music video her being an addict in link with the website as she shows isolation in certain pictures. I believe that there is all a link to it as the audience should be familiar in each products.

What have you learned from your audience feedback?

I have learnt that there are a major comparisons in-between gender as different genders have different perspectives on their view from watching our media product. For example, the girls said that they liked it as it could relate to other girls out there as the use of black and white was very effective on the other hand, the boys view was that the use of black and white was not useful as it was quite boring but the concept of the video was interesting to watch. I noticed that the girls were much more sensitive towards the video as they were intrigued to know what will happen next. However, the boys were more concerned on the domestic violence. The audience feedback that we got mostly is that there was too much of the domestic violence scene, therefore we should have cut it down a bit.

How did you use media technologies in the construction and research, planning and evaluation stages?

My group and I used media technologies in the construction and research, planning and evaluation stages in different ways as we researched online on most of them because most of the things that we needed information's from was from the internet as the internet was a very useful tool for us especially when we needed information's about what makes a good music video. Also, what helped us was the use of survey monkeys for our research as we wanted to reach out to our target audience.

The planning stages were quite easy because our resources were from our heads as it was put to the blogger which was also part of the planning as the planning was very useful to me, as the blogger was like a diary to me. The construction part was quite easy because we used my camera, tripod, software's such as Photoshop, premiere as well as the iMacs for podcasts in order to complete our tasks, which really helped me. Finally, the evaluation stages were used for the blog as I accounted everything onto the blogger along with the use of slideshare for evaluation as it helped with the layout of my presentation.